United Way
Social Media
With over 500k followers across all social media platforms, United Way places a large emphasis on social media because of its wide reach and accessibility.
I led the design and development of over 200 social media assets, crafting compelling graphics, animations, and customizable templates that aligned with campaign goals and amplified community impact.
Visual Identity
Brand Implementation
Campaign Development
Social Creative Content
Animation & Video
Template Creation
Call 211 Micro-Campaign
211 is the most comprehensive source of information about local resources and services in the country, providing information and referral services to connect people with essential community services.
This series of graphics, posted across Instagram, Facebook, Twitter (X), and LinkedIn in November 2024, is currently the #1 most-engaged post in the past five years of United Way social media.
Pride Month Campaign
The 2022 Pride Month Micro-Campaign ran throughout June to address key issues disproportionately affecting the LGBTQ+ community.
Campaign materials, including as-is social media graphics, customizable Canva templates, and special-use profile logos, were provided to over 1,100 United Ways across America for greater use.
Holiday and Social Observance Content
United Way participates in over 50 holidays and observance days throughout the year to promote community involvement and raise awareness for various issues.
Prior to the Global Brand Refresh, United Way had no guidance on the use of illustration or animation for social graphics. This loophole let us push the brand to its limits and do some really fun things!
