Resume

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CONTACT

emilyksiegfried@gmail.com
New York, NY

EDUCATION

School of Visual Arts
Continuing Education
Graphic Design

University of Mary Washington
Bachelor of Arts (B.A.)
Graphic Design, Digital Studies

SKILLS

Graphic Design
Brand & Identity Design
Mobile & Web Design
Print Design
Label & Packaging Design
Herding Cats & Walking Dogs
Creative Direction
Design Strategy
Digital Storytelling
Understanding the Marvel Multiverse
Video Editing
Video Production
Animation
Illustration
Typography
Getting Eras Tour Tickets (x3)

PROGRAMS

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere
Adobe AfterEffects
Figma
Canva
HTML/CSS
Squarespace
Brandfolder
Smartsheet
Microsoft Office Suite
Google Product Suite

EXPERIENCE

UNITED WAY WORLDWIDE
Graphic Design Manager | Jan 2023 - Present

  • Launched United Way’s first brand refresh in 20 years, adopted by 1,100+ local offices.

  • Contributed to the global United is the Way campaign to announce the new brand look and feel (200M impressions, Times Square billboard, $11.2M raised).

  • Designed a scalable Call 211 campaign, resulting in the most-engaged social campaign in five years.

  • Developed logos, brand guides, and updated collateral to ensure consistent brand rollout.

Graphic Designer | Nov 2021 - Jan 2023

  • Designed branding and collateral for United Way’s national office and over 1,100 local offices.

  • Created 100+ social media graphics/animations for Instagram (60k+ followers), often with rapid turnaround times.

  • Edited 50+ videos for leadership announcements, webinars, and events, including audio, color correction, and captions to boost accessibility.

  • Acted as the front-end web design SME for all United Way websites.

FREELANCE DESIGNER & ARTIST
May 2017 - Present

  • Designed branding and marketing assets for clients across industries, including logos, stationary, social graphics, and websites, reaching audiences of 5k+ per project.

  • Created original fine art for exhibitions and commissions, generating $1k+ in sales.

  • Managed projects end-to-end, from concept through delivery.

TEXTILE RENTAL SERVICES ASSOCIATION
Graphic Design & Digital Media Specialist | July 2019 - Aug 2020

  • Elevated and delivered brand communications, impacting 90% of North America's commercial laundry market.

  • Directed all COVID-19 communications during the height of the pandemic, delivering critical updates and safety guidelines to healthcare, hospitality, and food & beverage sectors.

  • Produced 120+ minutes of video for 20+ events, boosting member engagement.

Graphics & Video Intern | May 2018 - July 2019

  • Led creative design initiatives across digital, print, and video platforms to elevate industry visibility.

  • Redesigned 200+ webpages, improving user experience and accessibility.

  • Designed infographics, ads, and event collateral for 300+ members and partners.